![]() ![]() PRIZM Premier segments summarize complex consumer profiles in a way that is intuitive and easy to communicate. ![]() PRIZM Premier defines households with 68 demographically and behaviorally distinct segments discerning consumers’ likes, dislikes, lifestyles and purchase behaviors in a way that’s contextual and easy to communicate and activate. PRIZM Premier combines demographic, consumer behavior, and geographic data to help marketers find and engage their customers and prospects.
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